ALICIA KEYS LAUNCHES 'AS I AM' CONTEST: Effort aims to boost awareness of her Keep A Child Alive charity.

Alicia Keys has teamed with Seattle-based online and mobile community Treemo to launch the "As I Am"The contest celebrates the third track on the album titled "Superwoman" by allowing fans to create a Treemo.com account at http://alicia.treemo.com and upload via their mobile phone or web, a photo, video, or text, telling a story about someone they know who is a "Superwoman."Treemo will donate $1 to KCA for every user who enters the "As I Am" contest, up to $10,000. Keys is the Global Ambassador for Keep A Child Alive, a charity providing an urgent response to the AIDS pandemic ravaging Africa. "This contest and Treemo's support will not only increase our ability to spread the word about the realities of this pandemic, but also recruit more potential donors who can easily see they can indeed save the life of someone who needs their help. It's only $1 a day to sustain a life; it's time we all start giving a buck," said Leigh Blake, Founder and President of KCA. KCA provides comprehensive AIDS care to over 20,000 people living with AIDS; including provision of life-saving AIDS medications, nutritional support and treatment for AIDS-related illnesses. For more information about Keep A Child Alive, visit http://www.keepachildalive.org/.