Alicia Keys has teamed with Seattle-based
online and mobile community Treemo to launch the "As I Am"The contest celebrates the third track on the album titled "Superwoman" by allowing fans to create a Treemo.com account at http://alicia.treemo.com
and upload via their mobile phone or web, a photo, video, or text,
telling a story about someone they know who is a "Superwoman."Treemo will donate $1 to
KCA for every user who enters the "As I Am" contest, up to $10,000.
Keys is the Global Ambassador for Keep A Child Alive, a charity
providing an urgent response to the AIDS pandemic ravaging
Africa. "This contest and Treemo's
support will not only increase our ability to spread the word about the
realities of this pandemic, but also recruit more potential donors who
can easily see they can indeed save the life of someone who needs their
help. It's only $1 a day to sustain a life; it's time we all start
giving a buck," said Leigh Blake, Founder and President of KCA. KCA provides comprehensive
AIDS care to over 20,000 people living with AIDS; including provision
of life-saving AIDS medications, nutritional support and treatment for
AIDS-related illnesses. For more information about Keep A Child Alive,
visit http://www.keepachildalive.org/.