Tuesday's historic inauguration of Barack Obama will be broadcast in
27 movie theaters around the country under a new deal between MSNBC and
advertising company Screenvision. Free tickets are being handed out via MSNBC.com to see the
inauguration and parade from 11 a.m.-3:30 p.m. ET at the 27 theaters
run by 11 exhibitor partners in 21 markets. Keith Olbermann, Rachel Maddow, Chris Matthews and other MSNBC and NBC
personalities will play the big movie screen in addition to the usual
MSNBC cable and satellite stream. High-definition won't kick in until
the second quarter, but both the channel and Screenvision say the
quality will still be high. "It'll look great," MSNBC president Phil Griffin said. "We're thrilled about it."
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