
Overpriced mallrat retailer Abercrombie & Fitch (
ANF) and overexposed R&B songstress
Beyonce may be heading to court in a trademark dispute over perfume.A&F filed a complaint in the U.S. District Court in Columbus, Ohio,
to stop Beyonce from launching a perfume under the name of the singer's
alter ego, Sasha Fierce,
Women's Wear Daily reported Wednesday.A&F said it's been selling a perfume called Fierce since 2002, and
trademarked the intellectual property in 2003. Lawyers for the retailer
sent a cease-and-desist letter to
Beyonce, but that hasn't stopped the star from forging ahead with her own brand,
WWD reported.
How anyone could confuse an A&F product with Beyonce will be a
matter for the court in Ohio. Fortunately for A&F, they didn't have
to fight it out in Malaysia. Last week McDonald's (
MCD)
lost a trademark dispute with
McCurry, a plucky Malaysian fastfood chain.