FROM BILLBOARD.COM ~ On a clammy Saturday afternoon in May, thousands of nose-ringed,
suburban teens are crammed into the Meadowlands Sports Complex in East
Rutherford, N.J., to catch their favorite emo, dance, punk and
emo-dance-punk acts at the two-day Bamboozle Festival. While middle-aged
chaperones waited patiently in the "parents" tent, barely clothed
diehards bounced from stage to stage, panting at the sight of Ke$ha,
Matt & Kim, MGMT, OK Go and headliners Weezer and Paramore, among
others.
But one of the night's unexpectedly large turnouts was
for 23-year-old hip-hop sensation Drake, whose highly anticipated debut
album, "Thank Me Later," will be released June 15 on Aspire/Young
Money/Cash Money with distribution through Universal Motown.
Backed by a five-piece band and DJ, and dressed in all black,
Drake took
the stage a little before 9 p.m.-20 minutes late due to a bad case of
allergies-and commanded the attention of even those tailgating in the
parking lot.
It was Drake's mentor and label head,
Lil Wayne,
who encouraged him to perform at diverse and ambitious events like
Bamboozle. "When I do House of Blues in Chicago or L.A., they scream,"
Drake says. "But when you do these festivals, they'll stand there and
stare at you and judge you. But there's a part of them that's
listening."
Born Aubrey Drake Graham in Toronto, Drake got his
showbiz start playing Jimmy Brooks, the wheelchair-bound former
basketball player on the Canadian teen drama "Degrassi: The Next
Generation." Just a few mixtapes and an EP later, Drizzy, as he's known,
has emerged as the most revered new MC in years. As hip-hop continues
to drift further away from rap's basic elements and seeks to re-energize
and expand its fan base with a new, hybrid sound that blends rap,
R&B, dance, even alt-rock-witness the success of B.o.B, Kid Cudi and
progenitors Kanye West and OutKast-this half-singing, half-rapping,
half-Jewish, half-black former actor and current heartthrob is helping
change the face of the genre firsthand.
Indeed, Drake did his
thing that muggy night. After shouting out Weezy, dropping a few F-bombs
to the New York Police Department and telling fans his doctor advised
him not to perform-"Motherfucker, you crazy? I'm here to see my
family!"-he ran through songs like "Forever," "Every Girl," "Bedrock,"
"Successful," "Over" and "Best I Ever Had." "Best I Ever Had," off his
star-minting 2009 mixtape, "So Far Gone," reached No. 1 on Billboard's
Hot R&B/Hip-Hop Songs chart and peaked at No. 2 on the Billboard Hot
100, selling 1.8 million downloads, according to Nielsen SoundScan. "So
Far Gone," which was released as an official album with limited tracks
last year, has moved 458,000 copies.
During his performance,
Drake dedicated his singing-which he thought was a "mistake" when he
originally released "So Far Gone"-to the ladies, who he says encouraged
him to hire a vocal coach this past year. And taking cues from sexified
R&B performers like Usher and Trey Songz, he did an air-humping
dance that had the girls googly-eyed. He danced with a young lady in
cutoff shorts and a bikini top to Alicia Keys' "Un-Thinkable (I'm
Ready)," which he co-wrote, and kissed her on both cheeks and forehead
before she dropped to the ground in shock.
Next Page: "Thank Me Later" Album Detailso
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