By LYNN ELBER AP Television Writer
BEVERLY HILLS, Calif.—"Hot Ghetto Mess," a BET series that's provoked
criticism and sent advertisers fleeing before it's even aired, will
prove detractors wrong, BET entertainment head Reginald Hudlin said.
"It's unfortunate that people are making an erroneous presumption based
on absolutely zero information," Hudlin told a meeting Sunday of the
Television Critics Association.
"Hot Ghetto Mess," debuting July 25, combines viewer-submitted home
videos and BET-produced man-on-the-street interviews that the channel
said are intended to challenge and inspire "viewers to improve
themselves and their communities." The six-episode series is hosted by
comedian Charlie Murphy ("Chappelle's Show"). It's based on a Web site
that features photos of men and women, mostly black, with extreme
hairstyles and clothing typically linked to hip-hop fashion.
At least two companies, State Farm Insurance Cos. and Home Depot, asked
BET to drop their ads from the series' debut. Sponsors had yet to see
the show, Hudlin said Sunday. Observers including What About Our
Daughters, a blog and audio podcast that focuses on how black women are
depicted in popular culture, have accused the site and the show of
demeaning blacks.
Hotghettomess.com was created by Jam Donaldson, 34, a black lawyer from
Washington, D.C., who's also an executive producer on the BET program.
On her site, Donaldson calls for a "new era of self-examination."
The show builds on the Web site's effort to take "a hard look at some
dysfunctional elements of our community," Hudlin said. "The
intent of the show is no different than what Bill Cosby is doing as
he's going across the country and lecturing as he talks about the
problems of the (black) community that we need to address," he said.
"Hot Ghetto Mess" approaches its goal in a lively way that will engage
BET's young audience, Hudlin said. Donaldson told reporters that the
series has "exceeded my expectations." "Everyone that sees the show
will be pleasantly surprised. ... I think they will learn something.
There's black history. We go to the community and ask what their
opinion of some of these images are," she said.
"The show is so much more than the name," Donaldson said. She
started the site because of "images of black dysfunction" that were
being distributed on the Internet without any discussion of the need
for change. With shows like "Hot Ghetto Mess" and "Hip-Hop vs.
America," Hudlin said, BET is trying to be part of the solution.
"At the end of the day, the most responsible thing we can do is create
a dialogue about those things," he told The Associated Press.
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